Pop art invades the city via Roy Lichtenstein

Khoury Home as inpired by Roy Lichtenstein

Khoury Home as inpired by Roy Lichtenstein

Pop art is invading town. Between BLC and Khoury Home we can sense its presence big time all over the city. And just in case you want to file this under copycat, the answer is no - since the use of pop art (specifically Lichtenstein and his benday dots) has been quite common in advertising. Between the two ads, BLC has a more solid concept (using the O to indicate 0%).
And just for artistic reference, here's a work called "Explosion" by Lichtenstein.

Explosion - Roy Lichtenstein